Unlock Your Fundraising Potential with Expert Consulting
Dedicated to helping non-profits build strong, impactful partnerships to achieve shared goals and mutual success!
About Joanna Barrington
Joanna Barrington, founder of JB McLeod Consulting, relocated from Toronto to Northumberland County with her family in 2021. She has harnessed over 21 years of dedicated experience within the non-profit sector, building transformative strategic partnerships. With a passion for cultivating relationships and a proven track record of leading teams to raise over $200 million for non-profits, Joanna stands out as a trusted advisor in the philanthropic landscape.
At United Way Greater Toronto, Joanna provided overall leadership to a team of professional fundraisers and senior volunteers, developing and implementing customized giving and volunteering programs to meet the evolving needs of corporate partners. She oversaw all major bank fundraising programs and led cross functional teams to develop and execute strategic plans that delivered upon the giving strategies of partners as well as corporate CSR strategies.
At WWF-Canada, Joanna led corporate relationships at a variety of levels, specializing in sponsorships, cause-marketing campaigns, point of sale, community activation, sustainable merchandising, employee volunteerism and engagement. She was the key advisor to internal teams and external clients on corporate communication and marketing strategies, breaking down complex conservation issues, and identifying the business case for engagement.
Joanna founded JB McLeod Consulting to help non-profits with limited resources reach their fundraising goals via short-mid term contracts, keeping their cost per dollar raised low but keeping their impact high. Authenticity, deep-rooted family values and a passion for making a difference guide every partnership and every initiative. All partnerships are based on relationships - people do business with people. Finding the point of intersection and connection between two people and their goals is how true partnerships are formed.
Focus Areas
Corporate Partnerships
Employee Giving Programs
Corporate Partnerships
Auditing existing corporate partnerships and crafting strategies to not only identify new, long term partners but deepen and strengthen the current portfolio.
Mid/Major Giving
Employee Giving Programs
Corporate Partnerships
Designing tailored strategies and campaigns to identify, cultivate and steward mid-level and major donors, building and strengthening your donor base..
Employee Giving Programs
Employee Giving Programs
Employee Giving Programs
Deeping existing and future corporate partnerships through helping them create employee giving programs that support the non-profit year over year.
Sr. Volunteer Management
Sr. Volunteer Management
Employee Giving Programs
Guiding and supporting non-profits to maximize their relationships and fundraising efforts with their Boards and Sr. Volunteers via individual mentorship and/or group workshops.
Community Events
Sr. Volunteer Management
Community Events
Supporting organizations to engage communities, fostering a culture of philanthropy and social responsibility, through strategy development and/or execution.
Testimonials
RBC
United Way Greater Toronto
United Way Greater Toronto
"During Joanna's leadership of the United Way partnership with RBC, her ability to navigate complex challenges and lead with adaptability was truly impressive. She was incredibly detail-oriented, ensuring every aspect of our collaboration was meticulously planned and executed.
Joanna's approach was not just about forging a partnership; it was about creating meaningful connections and driving impactful outcomes. She effectively aligned UWGT's mission with RBC's corporate goals, fostering a synergy that amplified our community impact and donor engagement.
Her leadership was marked by an exceptional ability to inspire collaboration among diverse stakeholders.
Joanna's strategic vision and hands-on approach made a lasting impact, setting a high standard for partnership success and reinforcing our shared commitment to making a positive difference."
- Andrew Pearson, Director, Marketing & Citizenship, RBC
United Way Greater Toronto
United Way Greater Toronto
United Way Greater Toronto
"During Joanna's 7-year tenure at United Way Greater Toronto, she provided exceptional leadership and strategic vision to our fundraising efforts, raising over $35 million annually. She effectively led a team of professionals and volunteers, developing tailored giving and volunteering programs for corporate partners.
Joanna's skill in executing strategic plans aligned with partners' employee giving strategies significantly enhanced donor retention and expanded our donor base. She also spearheaded multi-million and multi-year corporate partnerships, forging strong, enduring relationships with key accounts. Joanna's dedication, strategic acumen, and ability to deliver results were invaluable to our mission, leaving a lasting impact on our community engagement efforts."
- Nicole McVan, Vice President, Philanthropy & Marketing, UWGT
Bank of Montreal
United Way Greater Toronto
Bank of Montreal
"Throughout my time at BMO Financial Group, I had the pleasure of working closely with Joanna. Her passion and commitment were nothing short of inspiring.
Joanna led the partnership between United Way Greater Toronto and BMO, and exemplified exceptional skill and dedication in supporting the creation and launch of the groundbreaking $10 million, 5-year initiative known as ILEO (Inclusive Local Economic Opportunity). This initiative, highlighted by the innovative Corporate Leadership Table led by BMO CEO Darryl White, underscored Joanna's ability to drive collaborative and impactful partnerships at a strategic level.
Her deep understanding of the goals and values of both organizations were pivotal in establishing a partnership that was truly mutually beneficial and her leadership strengthened BMO's corporate social responsibility framework and community engagement efforts significantly.
Joanna has an amazing ability to foster alignment among diverse stakeholders. Under Joanna's guidance, the partnership between United Way Greater Toronto and BMO flourished as a beacon of innovation and social impact.”
Louis-Michel Taillefer, former Senior Manager, Corporate Donations, BMO
WWF-Canada
United Way Greater Toronto
Bank of Montreal
"Joanna made a huge impact during her 11 years at WWF-Canada. She excelled at building relationships with businesses for sponsorships, cause-marketing campaigns, and community events. Joanna's advice was crucial for guiding teams inside WWF and helping external clients with their communication and marketing plans, especially when it came to tricky conservation issues. Her insights and leadership helped WWF partner with big companies like Coca-Cola, TELUS, Goldcorp, Royal Bank of Canada, Molson Coors Canada, OLG, and Bank of Montreal.
One of Joanna's biggest achievements was managing WWF's partnership with Coca-Cola, which led to their largest ever cause-marketing campaign, Arctic Home. This campaign raised over $4.5 million in just three years, well over goal. That campaign was so effective that it was expanded to 18 countries. Joanna also led a successful $1 million partnership with TELUS, featuring an award-winning engagement campaign. She secured another $1.25 million partnership with Royal Bank of Canada, aligning closely with their senior leaders' goals.
Joanna's time at WWF was marked by hard work, foresight, and delivering outstanding results that significantly pushed forward WWF's global conservation mission.”
- Pamela Davis-Ross, Former Vice President, Marketing and Donor Relations, WWF-Canada
TD Bank
United Way Greater Toronto
United Way Greater Toronto
"Joanna's leadership of the partnership between United Way Greater Toronto (UWGT) and TD Bank was exemplary. She proved herself to be a visionary team builder, adept executer, and passionate motivator who consistently delivered exceptional results.
Joanna's commitment to fostering a collaborative environment was evident in her ability to unite diverse teams from UWGT and TD Bank towards a shared mission. Her strategic acumen and relentless focus on results ensured that the partnership not only met but exceeded its objectives, driving meaningful impact in our community.
What set Joanna apart was her empathy and deep connection with donors and stakeholders alike. She championed a donor-focused approach that resonated deeply with both organizations' values, cultivating strong relationships built on trust and mutual respect.
With Joanna's guidance, the UWGT and TD Bank partnership flourished, setting new benchmarks for collaboration and community engagement. Her ability to inspire and lead with empathy has left an indelible mark on both organizations, reinforcing their commitment to making a positive difference in the lives of those we serve."
- Clare Sylvestre, Communication Specialist, TD Bank
United Way Greater Toronto
United Way Greater Toronto
United Way Greater Toronto
"Joanna has an exceptional ability to lead and manage senior level volunteers and Campaign Cabinet Chairs with precision and dedication. Her strategic onboarding and meticulous management ensured that not only personal goals but also crucial revenue targets were consistently met, setting a high standard for achievement within our organization.
Her talent for developing and nurturing relationships with senior executives in our corporate partnerships was unparalleled. Joanna's proactive approach and insightful understanding of their priorities enabled us to consistently exceed annual fundraising and relationship goals. Her efforts were pivotal in fostering strong, collaborative partnerships that made a lasting impact on our community engagement initiatives.
Joanna's leadership was characterized by her ability to inspire those around her. Her contributions have left an indelible mark on our organization, enhancing our fundraising capabilities and reinforcing our reputation as a trusted community partner.”
- Kim Hunt-Rao, former Vice President, Corporate Donor Relations, UWGT
Let's Create a Brighter Future Together!
At JB McLeod Consulting, we specialize in helping non-profits reach their fundraising goals through customized and tailored support that meets your organization's needs.
With a commitment to integrity and a passion for meaningful impact, Joanna is your trusted partner in building long term, fruitful partnerships.